In today’s digital landscape, personal data is the lifeblood of marketing teams, fuelling targeted campaigns and personalized experiences that resonate with customers. However, failing to comply with data protection regulations can have severe consequences, including hefty fines and reputational damage. That’s why understanding your data flow is crucial. A data flow mapping workshop helps you visualize how personal data moves through your organization, identifying risks and ensuring compliance.
Why Data Flow Mapping?
Our Data Flow Mapping workshop is designed to help you develop an understanding of the key principles of data privacy, the ability to identify where they apply to business processes, and the ways in which they can help ensure your organisation complies with regulation and reduces risk.
It’s a proactive approach that not only safeguards customers’ data but also strengthens your business strategy, ensuring that every interaction is not just meaningful but also lawful.
About the workshop
The Data Flow Mapping (DFM) workshop is an interactive session for business professionals. We begin an overview of the privacy landscape and upcoming challenges.
Participants will then delve into
- the definition and handling of personal and sensitive information,
- understanding the key principles of data privacy driving regulatory compliance.
- working together to map out the data flow for key processes, pinpointing where personal information is collected, stored, and utilized.
Using this map, we will conduct a risk assessment to identify potential regulatory breaches and, examine current data management practices, highlighting any existing gaps and brainstorm risk mitigation strategies.
Benefits of Data Flow Mapping
Conducting a Data Flow Mapping workshop delivers a range of benefits.
- Highlight risk in current business processes and workflows.
- Develop plans for changes to workflows that eliminates or reduces risk.
- Raise awareness of the importance of data privacy management.
- Enable staff to continue to map their processes and identify privacy risks.
Conducting a Mapping Workshop
The goal of the workshop is to enable your marketing team to better support privacy management and compliance. By the end the day, participants will.
- Understand the key principles of data privacy and the ethical use of data.
- Appreciate the importance of data privacy and the potential risks to your organisation from non-compliance.
- Will be familiar with the 13 Australian Privacy Principles and how they apply.
- Be able to define personal and sensitive data and how it is used within your marketing processes.
- Have the ability to map out business process workflows and identify where privacy principles apply and risks that should be considered.
- Have an action plan to help improve compliance with regulations and reduce risk.
This is a highly interactive session designed to promote a privacy-by-design approach to your marketing activities
Talk about privacy
Fill out our contact form and let us know what you would like to talk about and we will get in touch to arrange an obligation free call to dsicuss you needs, concerns and objectives.